New Ruislip Cars Privacy Policy

At New Ruislip Cars, we take your privacy seriously and are committed to protecting the confidentiality and privacy of all information you entrust to us. We comply with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

This Privacy Policy explains why and how we collect, use, and protect your personal data. Personal data refers to any information relating to an identified or identifiable living person.

When and What Type of Information We Collect

We collect personal data in two ways: directly and indirectly.

Directly:

You provide personal data directly to us when you book a trip through our website or app. This data includes:

Name
Contact details (phone number, email address)
Pickup and drop-off locations
Flight number (if applicable)
Information about additional services (e.g., baby seat, meet and greet)

Indirectly:

We collect data through third-party services that help us improve our website and marketing efforts, such as:

Google Analytics (website usage data)
Google Ads (advertising data)

Note: We do not collect any personal data through in-vehicle cameras to ensure your privacy during your journey.

Categories of Personal Data Collected

The categories of personal data we collect may include:

Contact details
Travel information (pickup/drop-off locations, flight number)
Information about additional services requested

Legal Bases for Processing Your Personal Data

We process your personal data based on several lawful grounds under UK GDPR, including:

Contractual necessity: To fulfil your booking and provide our services
Legal obligation: To comply with laws and regulations
Legitimate interest: To improve our services and ensure safety
Consent: For optional services such as marketing (you can withdraw consent at any time)

Cookies

Cookies are small pieces of data stored on your computer, mobile phone, or tablet by your web browser when you visit a website. We use cookies to improve your experience and ensure our services function effectively.

We recommend keeping cookies enabled, but you can disable them through your browser settings.

Types of Cookies We Use:

Essential Cookies: Necessary for certain website features (e.g., support or live chat).
Analytic Cookies: Collect anonymous data to help improve website design and functionality.
Functionality Cookies: Remember your preferences to personalize your experience.
Traffic & Demographic Cookies: Collect non-personally identifiable information about your visit (e.g., device type, IP address) to help us understand website traffic.

Before setting non-essential cookies (e.g., analytics), we will obtain your consent through a cookie banner.

Marketing

With your consent, we may use your contact information for marketing purposes, such as sending you promotions and offers. You can opt out at any time by clicking the “unsubscribe” link in our emails or contacting us at info@newruislipcars.co.uk.

Security

We use appropriate technical and organizational measures to protect your data from unauthorized access, use, or disclosure. These measures are regularly reviewed to ensure the continued security of your data.

Disclosure of Information

We may share your data with third-party service providers (e.g., website hosting, payment processing) to help us operate our business. We only share the data necessary for these providers to offer their services and ensure they protect your data.

We may transfer your data outside the UK and the European Economic Area (EEA) where necessary. In such cases, we ensure that appropriate safeguards are in place (e.g., Standard Contractual Clauses) to protect your data.

We also use anonymized data (such as website usage data) from third-party services like Google Analytics to improve our website and marketing efforts. This anonymized data cannot be used to identify you personally.

Data Retention

We will only retain your data for as long as necessary to fulfill the purposes for which it was collected, comply with legal obligations, or resolve disputes.

Specific retention periods:

Personal data related to bookings: 6 years (to comply with legal and tax obligations)
Marketing data: Until you opt out or withdraw consent

Your Rights

Under UK GDPR, you have the following rights regarding your personal data:

Access: You can request a copy of the personal data we hold about you.
Rectification: You can request correction of any inaccurate data.
Erasure: You can request that we delete your data in certain circumstances.
Restriction: You can request that we limit the processing of your data.
Data Portability: You can request that we transfer your data to another service provider.
Objection: You can object to the processing of your data for marketing or profiling.
Withdrawal of Consent: You can withdraw your consent at any time.

To exercise any of these rights, please contact us at: New Ruislip Cars Data Controller [info@newruislipcars.co.uk]

Data Breach Notification Procedures

In the unlikely event of a data breach, we will take all reasonable steps to mitigate the impact and promptly notify affected users and the Information Commissioner’s Office (ICO) within 72 hours if required. We will provide details on the nature of the breach, the types of data affected, and steps you can take to protect yourself.

Children’s Privacy

Our services are not intended for children under the age of 16. We do not knowingly collect personal data from children under this age. If you are a parent or guardian and believe your child has provided personal data to us, please contact us immediately, and we will take steps to delete such data.

Links to Other Websites

Our website may contain links to other websites. We are not responsible for the privacy practices or content of these third-party websites. We recommend reviewing their privacy policies separately.

Contact Information

If you have any questions about this Privacy Policy or how we handle your data, please contact us at: New Ruislip Cars Data Controller info@newruislipcars.co.uk